Are you looking to launch your own cosmetics range? The quickest and most affordable way to introduce your very own line of cosmetics to your customers is to choose a white label cosmetics manufacturer.

A cosmetics manufacturer will already have a wide range of high-quality cosmetic products that have been tried and tested on the market. You can then re-brand these cosmetics with your branding and sell them as your own product.

If you choose the right manufacturer, white labelling a cosmetic range has a wide range of benefits. It is risk-free, affordable and time-effective. You can take advantage of an exceptional product and set yourself apart from others in your field.

What Should I Consider When Choosing A White Label Cosmetics Manufacturer?

The key to launching a successful cosmetic range through white labelling is to choose an experienced white label cosmetics manufacturer that you trust.

But finding the perfect white label manufacturer can be daunting. Here are the factors you need to consider when choosing a manufacturer for your cosmetic range:

branded gel polishes demonstrating the importance of choosing a good white label cosmetic manufacturer

Licencing And Insurance

A quality white label cosmetic manufacturer will provide a service that includes full licensing and insurance, meaning you are completely covered by the manufacturer’s insurance to resell your products. When contacting manufacturers, you should also ask about their licensing and insurance. If they don’t have full licencing and insurance, you may want to find a different manufacturer.

Ingredients Used In Formula

Whatever the product, whether it is a nail polish, shampoo, fake tanning mousse etc., you should always always always check the ingredients. You should be confident that the ingredients are safe and high-quality before you go ahead with a manufacturer.

Bear in mind that some ingredients are considered safe in the US but are against EU and UK regulations. You should also ask about ingredient certifications, which will determine whether the ingredients are cruelty-free, natural etc.

Your manufacturer should be able to provide you with an MSDS (Material Safety Data Sheet) for each product. This will give you and your customers peace of mind and will cover your back if something unfortunate was to happen i.e., a customer having an allergic reaction.

Quality Of The Cosmetic Product

Before you commit to a manufacturer, ask them for samples so that you and your team can quality check the products. If you are not happy with the quality of a product, your customers won’t be either. Aside from the quality of the product itself, you should also check the quality of the packaging.

Minimum Order Quality

The minimum order quality (MOQ) is one of the first things you need to ask a potential manufacturer. If the minimum amount they will allow you to order exceeds your budget, then the manufacturer is not right for you.

When launching your own cosmetic range, it is important to stick within your budget, otherwise, you may end up paying a lot of money for stock that doesn’t end up selling. Most businesses tend to start small with their MOQ and then increase the size of their order as their customer base grows.


Do you like the packaging that the product comes in? If not, can the packaging be changed? Does the packaging look high-quality? How flexible is the manufacturer with the branding? Will the product and the packaged be fully wrapped in your own branding? These are all questions you should be asking a potential manufacturer.

A good white label cosmetics manufacturer will produce fully branded packaging that features your branding including your logo and brand colours.  

branded acrylic kit demonstrating white label cosmetics

The Process

Before you choose a manufacturer, you need to be confident in the process. You should be informed on how the product is formulated and how long the process takes. You should also ask about how long it takes to rebrand and package the products.

Once you understand the turnaround time, you will have a better idea of when you need to place orders. It is also useful to know who you are going to be communicating with throughout the process.

You should also ask the manufacturer about how often new variations of the product are launched. For example, if you want to white label a range of nail gel polishes, you want to choose a manufacturer that is regularly developing new colours and formulas.


Everyone has a budget. When meeting with a potential manufacturer, you should always ask about the total manufacturing costs and ensure there are no hidden fees. A good white label cosmetics manufacturer will have a range of packages that suit various budgets.


How much support does the manufacture provide? How do they handle product defects or damaged goods? Do they solely manufacture products or will they also help your market and sell your product?

You should choose a cosmetic manufacturer that will support you through every step of the process and is always on hand if you have questions.

Get In Touch With Posh Look

Here at Posh Look, we offer a high-quality white label cosmetic service. We have a wide range of cosmetic products available for white labelling and our process makes it simple for you to launch your very own range.

Our white label cosmetic service goes above and beyond. We will produce gorgeous branded packaging that is in line with your brand and carry out the labelling process before delivering your products to your salon and your customers.

We offer full licensing and insurance, meaning you are completely covered by our insurance to resell your products. Plus, we can provide an MSDS (Material Safety Data Sheet) for each product.

Aside from white labelling your favourite cosmetics, we also offer full website packages, which include an e-commerce shop and online marketing to help you push your brand out to your target audience.

Posh Look is a well-established Nail Brand and Training school based in the UK. We have 3 training centres in the North West – Rawtenstall, Rochdale and Widnes. To find out more about our white labelling service, get in touch. You can call us on 01706 551 810, email us at or fill out our online form.